In our ARCANIS Europe Desk we develop the strategic and communicative approach which allows you to successfully implement your internal entry strategy to the European market. As one key aspect we focus on the specific characteristics of the Chinese business behavior.

We adjust the strategy to match the omnipresent, accepted and for Europeans uncommon artful Chinese business behavior. The President Xi Jinping clearly mentioned that the Chinese companies have to analyze their value chain. While optimizing the value chain the Chinese president Xi Jinping emphasized that the Chinese enterprises need to take the next step from being the workbench for the rest of the world towards an integrated global brand. The ARCANIS business network from China via Hong Kong to Europe into the German speaking markets supports the achievement of an optimized value chain of a global company.